Benefits realized by you, the broker:

•  Attracting New Clients: Show potential clients that you provide value-added services such as risk management support in addition to insurance products

• Retaining Clients: Without risk management as a value-added service, clients may leave for another broker

• Staying Competitive: Your clients expect you to be a trusted risk advisor. Ask yourself: are you managing risk or selling insurance? You must make your services more robust

• Building Relationships with Clients: Improve working relationships by helping clients improve their risk. Identifying potential risks and seeking solutions will escalate relationships to the next level.

• Gaining Competitive Advantage: Insurance brokers operate in a very competitive market and clients are becoming more informed about their options. Providing risk management support creates a competitive advantage

• Bettering Client Loss Ratios: Clients with better-managed risk have better loss ratios, resulting in a more profitable book of business