RISK MANAGEMENT BLOG

Reputational Risk: Consistency in Customer Support and Social Media

As discussed in one of our recent posts, reputational risk has become a top priority in recent years with the explosive adoption of social media.

We’ve all seen the Shell smear campaign come across our news feed, or the overnight meltdown witnessed on Applebee’s Facebook page after an employee was fired for posting a customer’s receipt. Yet we’ve also seen positive outcomes: increased communication between corporations and their customers, sharing of campaigns that strike a chord with consumers to their entire networks, and even visible praise from those who have had their questions and concerns dealt with in a satisfactory manner.  

Topics: reputational risk social media risk customer support consistency

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