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RISK MANAGEMENT BLOG

Reputational Risk: Consistency in Customer Support and Social Media

As discussed in one of our recent posts, reputational risk has become a top priority in recent years with the explosive adoption of social media.

We’ve all seen the Shell smear campaign come across our news feed, or the overnight meltdown witnessed on Applebee’s Facebook page after an employee was fired for posting a customer’s receipt. Yet we’ve also seen positive outcomes: increased communication between corporations and their customers, sharing of campaigns that strike a chord with consumers to their entire networks, and even visible praise from those who have had their questions and concerns dealt with in a satisfactory manner.  

Topics: reputational risk social media risk customer support consistency

4 Reputation Risk Management Lessons from the Shell Social Media Hoax

A company's reputation is its most valuable asset. With rapid advancements in technology and social media, managing reputation risk is difficult, but crucial.

Because of the ease of communication and global reach due largely to social media, we have an increasingly uncensored view of not only how businesses operate, but also how they interact with customers, shareholders, and employees. For better or worse, this transparency creates an open forum for sharing information, experiences, and opinions.

The reach and impact of these open forums demand participation and careful management of brand perception by all customer-facing businesses; 43% of all online consumers follow or are a fan of a brand, making it essential for companies to manage reputation risk. 

Topics: reputation risk management social media risk

The 6 Biggest Risks Concerning Small Businesses [Updated for 2018]

Small businesses are unique in many ways. They do not have the extensive resources or knowledge-base that multimillion dollar organizations may have.

Because of this, while small businesses may face similar risks to their larger counterparts, they may be more vulnerable and thus should employ more careful mitigation strategies.

Here are the six biggest risks to small businesses and what you can do about them: 

Topics: reputation risk top SMB risks social media risk small business risk

How to Reduce Social Media Risk in Your Company: A LinkedIn Discussion

The risk involved with social media is not a new topic. In fact, we talked about it last year in our blog post Social Media Policy: Avoiding a Death-Blow! This is still a relevant topic; with the popularity of social media ever increasing, businesses must prepare for the risks that come along with the opportunities that social media provides.

I asked the LinkedIn community “How do you handle the risk of social media in your company?” With such a great response, I had to share the discussion. Here’s what several LinkedIn professionals had to say.

Topics: social media policy reputation risk management social media risk management social media risk

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