Get a read on risk.

The risk involved with social media is not a new topic. In fact, we talked about it last year in our blog post Social Media Policy: Avoiding a Death-Blow! This is still a relevant topic; with the popularity of social media ever increasing, businesses must prepare for the risks that come along with the opportunities that social media provides.

I asked the LinkedIn community “How do you handle the risk of social media in your company?” With such a great response, I had to share the discussion. Here’s what several LinkedIn professionals had to say.

As discussed in one of our recent posts, reputational risk has become a top priority in recent years with the explosive adoption of social media.

We’ve all seen the Shell smear campaign come across our news feed, or the overnight meltdown witnessed on Applebee’s Facebook page after an employee was fired for posting a customer’s receipt. Yet we’ve also seen positive outcomes: increased communication between corporations and their customers, sharing of campaigns that strike a chord with consumers to their entire networks, and even visible praise from those who have had their questions and concerns dealt with in a satisfactory manner.