A fire has destroyed your manufacturing facility that produces 80% of your products. Your staff has nowhere to work, your suppliers have nowhere to ship goods, and your customers start looking for new suppliers. Now what?
Last week, we discussed the importance of reputation management and how risky it can be. Controlling public perception is always important, but it is absolutely crucial in a crisis situation. When something goes wrong in your organization, managing public perception will prevent a simple mistake from becoming catastrophic. Key sectors for crisis management include ethics, quality, safety, and security.