Christopher Gardner, on Thu, May 10, 2012 @ 15:05 PM
Mid-market is the most profitable and coveted segment, and therefore the most fiercely competed over. Medium-sized companies have the same problems as Fortune 500 companies, just on a smaller scale.
The problem lies in risk solutions; these solutions don't scale and small companies are unsure of where they can turn for help. As a result, medium-sized businesses do not benefit fully from risk management.
Insurance brokers deal with these companies every day, sharing advice on one important aspect of risk: their insurance.
Brokers specialize in helping these same companies use broader risk management resources, tools, and services. If the brokers do not provide risk management services, others will: accountants, lawyers, and OHS and WCC consultants. Insurance brokers should talk to their clients and prospects about risk management in a way they understand.
Craig Rowe, on Wed, Nov 30, 2011 @ 17:11 PM
Craig Rowe, on Thu, Oct 13, 2011 @ 16:10 PM
We aren’t technically in a recession (that we know of), but it’s not looking good!
Troubled economic times make your clients and prospects price shop; that increased competition is the icing on the cake for brokers who are also struggling with the economy. A slight change in approach can go a long way toward growing brokerage revenues and weathering the economic storm.